2021-06-07 Helena Montoro Pérez, Adaptavist: How to Build a Marketing Hub Using Confluence

Owned by Joerg Mueller-Kindt (Unlicensed)
Last updated: May 24, 2021
2 min read

This is the 57th of our Monday Night Specials, a series of virtual events with voices from the Atlassian ecosystem.

Bevy: https://ace.atlassian.com/e/m63x4r/

Meetup: https://www.meetup.com/de-DE/ACBEBB/events/

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Previous Events with Adaptavist:

 

Presenter: Helena Montoro Pérez

In 2019, Helena joined Adaptavist as an Associate Events Coordinator and has progressed into an Experiential Marketing Manager role thanks to her genuine passion for delivering value and maximising the full potential of existing tools to create better and more agile systems of work. At Adaptavist, Helena works across a wide range of Atlassian tools everyday, particularly Confluence and Jira, which has sparked her interest in lean working practices and innovative solutions. To date, Helena has taken a more technical approach in her role as an Experiential Marketer and enjoys identifying different ways of integrating technology into the day-to-day of the Experiential Marketing Team at Adaptavist. This includes the development of the Marketing Hub—Adaptavist will be soon releasing a blog on this project that Helena developed in 2020 using Confluence for ScriptRunner, Content Formatting Macros for Confluence and ScriptRunner for Jira. This will demonstrate not only the thought process behind the project, but also best practices for others to apply when using Confluence to develop internal hubs.

Helena was born and raised in Madrid, Spain and received British education from the age of 4. She speaks both native Spanish and English, and has an intermediate level of French. After completing her A-Levels, she enrolled in the University of Kent in Canterbury and completed a Bachelor's Degree in Business Administration with Placement Year with a First Class Honours. She completed her Placement Year at Rackspace as an Events Intern where she became familiar with Cloud Hosting services—from  AWS to Microsoft Azure to Google Cloud.

How to build a Marketing Hub using Confluence

Join Helena, an Experiential Marketing Manager with no previous experience using team workspace tool Confluence, as she talks through her journey  leading a technical internal project for the first time. 

 You will hear first hand, her initial worries that came with taking on a technical project; doubts on whether she was suited to the job and her ultimate success in delivering the task.

 She will approach how to mitigate these blockers and you’ll take away from the talk:. 

  •  How to personally embrace and inspire your team to embrace technical tasks without having a technical background

  • How to perceive an unachievable challenge as a growth opportunity

  • Best practices to follow when planning a project using Confluence for the first time  

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